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a’marketing we go

Where did Monday go? We have MARY POPPINS in rehearsal and the theatre is abuzz with the load in of the set into the Cadillac Palace. And Broadway In Chicago was out at Northwestern University yesterday. We are working on an exciting new project with the students. We have created a class that will mirror Broadway In Chicago’s integrated marketing team and will become the marketing team that will promote the American Musical Theatre Project this summer. We will be working on the new musical that the House Theatre of Chicago is creating, also with the students. We completed interviews for this new marketing team and what an unbelievable group of talent. The buzz word of the day is that they are all Type A personalities – good match for all the Broadway In Chicago staff that will be mentoring them. It is going to be great fun to work on a world premiere and premiere this new dynamic marketing team all at the same time. We anticipate our team learning as much as we teach them.

FYI: for those that are interested in producing or knowing what producing is all about, you should check out the Commercial Theatre Institute. It is doing a program right here in Chicago you can find out more about it on