Matilda The Musical partners with Books on the L
On Tuesday, March 1st, Roald Dahl’s Matilda became the newest “Book on the L.” Books on the L is a program created by Leo Burnett in partnership with Chicago Ideas Week. Books are left to be taken, read, shared, and most importantly enjoyed!
Broadway In Chicago and Leo Burnett distributed 250 copies of Matilda throughout the course of the day. Riders are encouraged to “Take It, Read It, Return It” while they are on the train. If you come across a copy, be sure to share your find on social media using #BooksOnThe L and check out the hashtag for more fun photos! We tried to blanket the city, leaving books on nearly every L line throughout the day.
Broadway In Chicago has hosted Chicago Ideas Week events at our theatre, and we are excited to partner with Books on the L for the first time!
Matilda The Musical comes to the Oriental Theatre March 22 – April 10. For more information and to purchase tickets, visit BroadwayInChicago.com.
Tags: books on the l, chicago ideas, Matilda, matilda the musical